From the Grave…

by Jeff Walker   How do you publish a book 100 years after your death, and have it become an instant bestseller? Mark Twain just did that. Yesterday when I purchased his just-released autobiography, it was ranked #4 on the Amazon bestseller list… which is completely amazing. After all, Mark Twain died 100 years ago… in 1910. And all this without an “Amazon book launch”… without an appearance on Oprah… without a book tour… how do you do that? Well first off, Mark Twain was an enormously popular and influential writer in the 18th and 19th centuries. His novel “Adventures of Huckleberry Finn” is clearly one of the seminal works of American literature. Second, Twain left explicit instructions to NOT publish his work until 100 years after his death. And even with a 100 year delay, the interest in Mark Twain and his work was enough to turn the book into an immediate best seller. There is so much here that is just so rich… what would Twain have thought of me buying the book from my home via Amazon? Or the fact that I had to decide if I wanted to buy the physical book or the Kindle edition? (I’m sure he would have been fascinated by all of it since he was keenly interested in new technology, especially new technology in the publishing industry.) But the thing that kept running through my mind as I ordered the book was “the long view”… in an age where everyone is a publisher the minute they sign up for Facebook or Twitter… where people blog about what they had for...