Stop, Don’t Shoot!! Until…

QUESTION Regarding how to script, what you have to say? Is there a method that the professionals use? -Richard When you say “scripting”, it can mean a bunch of different things, depending on the type video. If you are just doing what’s called a “talking head” — you, on camera, like a news anchor at a desk — a typical Vlog (video blog) — then you just need a narrative script. If you are producing a video with graphics, supporting video images (called “broll”), titles, voice-over, music, etc., then of course the scripting process is more complex. In this case, the basic script format is two columns, one for video and one for audio. But, let’s stick with basics for now, as you are just getting started, and talk about scripting a Vlog (video blog)….. In this case, the format of the script is not complex at all, and will basically be just what you want to say and how you want to say it. OK, duh! But if you think that is so simple, then you must also think that copywriting for your squeeze page and sales emails is simple too. NOT!! We all know those things are not so simple, but are a skilled combination of art and science. The beauty of producing Vlogs is that it can be done more informally, with flaws you would not want in written copy, and so it’s often much faster to produce a Vlog than a text blog. As well, delivery and tone of voice, face and body language, and many other factors make video a superior communication platform. The...