Hey Chaim, How Should I Make My Videos?

OK, very naturally, as many of you have almost no knowledge about producing a video, I am getting very generic questions all the way from “what camera should I buy” to “how do I upload content”. That is very cool, but… Ever heard of NAB? It’s the yearly National Assoc. of Broadcasters Convention held in Vegas every April. (www.nabshow.com) For people in the TV and videobusiness, it’s like visiting Disneyland, especially if you are going with a sizable immediate purchasing budget. I mean, talk about a toystore.   It is literally so big, close to 1 million square feet of exhibit space,  I don’t think it is possible to even visit every booth if you walked it morning to night for the 4 days of the expo. More than 100k people attend, 25% are international visitors, and $50 billion of revenue is generated to exhibitors as a direct result of the show. Why do I mention this? To make the point that the video/audio/multimedia production business is so vast, with so many products, that it’s impossible for any one person to know every piece of equipment, how it works, how it compares with its competition, how to troubleshoot it, and on and on. Yes, impossible even for me, your trusty video expert. So, while I will not shirk away from making suggestions about specific hardware, software, and procedures, I will be more focused on helping you to learn the basics of production….the principles that stay as technologies come and go. That said, if you are already attempting to produce video, and have specific (not general) questions to ask, then...

Web 2.0: Defined

“Web 2.0” is the common term used for the current stage of internet development that has unfolded over the past 10 years. While there is no standard definition for this term, one of the best ways to understand Web 2.0 is to recognize how it differs from “Web 1.0”: Web 1.0, or the first internet age, came to be defined by websites as a one-way source of information. Web 2.0 is best characterized by its now-technologically-possible participatory/interactive aspects. In the Web 2.0 world, websites and the overall web experience are no longer controlled from the top-down, but from the bottom-up. What this means is that users now interact with the information, and each other, and determine their own dynamic web experience. Also, across the world the user has become the content provider, and what is now termed “user-generated-content” or “UGC”, including text, audio and video, has become a dominant force of free expression, collective wisdom, and social interaction on internet, especially when distributed within the framework of virtual social networks and communities. Blogs (web-logs), vlogs (video-blogs), podcasts (audio and video programming produced for portable media devices like iPods), content syndication (RSS feeds), widgets (embedded coded links), web-based software applications, social networking (Facebook, Twitter), and mass UGC video sites (YouTube) allow anyone with an idea to publish it electronically and distribute it for no-cost or low-cost to the current 3 billion global web users.   Yes, that’s 40% of the people on the planet, folks!  And it’s growing fast!! Truly, we are in the most genuine era of free speech that the world has ever known. We have truly entered the...

Marketing 1.0 vs. 2.0 (and beyond)

  Over the past 10 – 15 years, Marketing as we used to know it has radically changed because of the internet and mobile communication.   Have you changed with it?   Marketing 1.0 (then) vs. Marketing 2.0 (now)   Commercials vs. Product Placement   Press Release vs. Blog Posts   Direct Mail vs. Email   Push Content vs. Pull Content (RSS)   Printed Collateral Materials vs. PDFs & Videos   Seminars vs Webinars/Podcasts   Business Generated Content vs. User Generated Content   Marketing/Sales Department vs. Marketing/Sales Affiliates   Building Websites vs. Building Communities If not, you better get on-board…as Web 3.0 is already starting to be realized, and so Marketing 3.0 won’t be far behind.  (In fact, marketing on the internet is very much the driving force in the majority of these innovations.)   I don’t mean to be the “bearer of bad news”.  In fact, if you take advantage of this new marketing, it’s quite spectacular  —  and even (dare I say?) fun to use.   We’d love to fill you in on all the cool ways you can serve your business and the Kingdom using a wonderful hybrid of old-school and cutting-edge marketing, in a way that perfectly fits your unique needs.   Please CONTACT US and we’ll talk!  😉   Coach Chaim Goldman www.Kingdom.consulting For such a time as...

Marketing: Defined

  Marketing:   Creation of a demand for a company’s products and services for customers who purchase that product.   Everything a company does to acquire customers and maintain a relationship with them.   THINK ABOUT THAT FOR A WHILE…   Coach Chaim Goldman
 www.Kingdom.consulting For such a time as...

Introducing… (sort of)

Hello World, again… I’ve been a video producer/director/cameraman/editor/etc and a marketing pro for almost 30 years, with a concentration on internet marketing since 2009. But as much as I enjoy writing, blogging has been a sporadic exercise, at best. As they say:  If at first (or second or third)  you don’t succeed… My first and middle name is “Chaim Ezra”, translated from Hebrew to English it means “Life Helper”.   Guess I was destined to be a Coach.  My calling is, most definitely, to help other Believers walk in their callings.    I love to do it, and (I’m told) I’m quite good at it.  Praise God!   So, for your benefit as well as mine (as I do a lot of self-discovery while expressing myself), I will post here about topics related to what I do. What does Chaim do?  You ask! Ah, how deep are you willing to see that this rabbit hole goes? Topics can range from all types of marketing training, to video production tips, to strategies for promoting yourself on the internet, to how to truly “work for God” in your business,  personal musings that you’ll hopefully find interesting (or at least humorous), to everything in between.  I’m not exactly sure what lies “between” all of those things, but it should be a bunch of fun finding out. If you have questions on any of these topics (or things in between them), please write me on the Help Desk. (I love receiving questions, as they help inspire new blog posts.  So, thanks in advance for helping a Brother out!!) BTW: If you’re wondering how to pronounce...